My oldest son just got a job marketing Canadian Tire credit cards to unsuspecting customers as they come through the turnstile at the front of the store. Only, he’s not an employee of Canadian Tire as such, but of the company they hire to do this - Kognitive Marketing. I told him “The good news is you got the job, and well-done landing it. But the bad news is you’re working for a company that can’t spell its own name. ” I also told him if anyone calls him on it, not to get rattled but to simply tell them “Well of course. We’re Kognitive Marketing – we put the “k” in kwality!”
DISCLOSURE – the “k” in kwality thing is originally one of Brian’s jokes from many years ago; which means that if my son’s boss gets mad and tells him not to say that to people, then really it’s all Brian’s fault. I love win-win situations.
